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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun; Cho, Chang-Hoan - In: International journal of advertising : the review of … 38 (2019) 1, pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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Consumers' responses to native vs. banner advertising : moderation of persuasion knowledge on interaction effects of ad type and placement type
Kim, Seunghyun; Youn, Seounmi; Yoon, Doyle - In: International journal of advertising : the review of … 38 (2019) 2, pp. 207-236
Persistent link: https://www.econbiz.de/10012200228
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The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim; Poels, Karolien; Walrave, Michel; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
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How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.; Wojdynski, Bartosz W.; Hoy, Mariea … - In: International journal of advertising : the review of … 38 (2019) 3, pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
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The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.; Yoon, Sukki; Choi, Yung Kyun - In: International journal of advertising : the review of … 38 (2019) 3, pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
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Rival-benefiting effect of advertising : experimental extension and empirical investigation
Song, Tae Ho; Kim, Sang Yong; Kim, Ho; Lee, Jin Won - In: International journal of advertising : the review of … 38 (2019) 4, pp. 603-627
Persistent link: https://www.econbiz.de/10012200300
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Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Youn, Seounmi; Kim, Seunghyun - In: International journal of advertising : the review of … 38 (2019) 5, pp. 651-683
Persistent link: https://www.econbiz.de/10012200311
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Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan; Park, Jin Seong - In: International journal of advertising : the review of … 38 (2019) 6, pp. 821-823
Persistent link: https://www.econbiz.de/10012200329