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~isPartOf:"International journal of business and globalisation : IJBG"
~source:"olc"
~subject:"Markenpolitik"
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International journal of business and globalisation : IJBG
Problems and perspectives in management : PPM
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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