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Hedonic motivations in online consumption behaviour
Martínez-López, Francisco J.; Pla-García, Cintia; … - In: International journal of business environment : IJBE 8 (2016) 2, pp. 121-151
Persistent link: https://www.econbiz.de/10011624590
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Marketing transformation to the new e-business environment : emerging trends, approaches and challenges
Martínez-López, Francisco J. (contributor) - In: International journal of business environment : IJBE 2. 2008,2 (2008)
Persistent link: https://www.econbiz.de/10009543228
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Playing cat and mouse : consumer empowerment and marketing interactions on the internet
Rodríguez-Ardura, Inma; Martínez-López, Francisco J. - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 201-214
Persistent link: https://www.econbiz.de/10009878406
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Editorial: Marketing transformation to the new e-business environment
Martínez-López, Francisco J.; Sousa, Carlos M. P. - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 101-115
Persistent link: https://www.econbiz.de/10009878412
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Special issue: Marketing transformation to the new e-business environment : emerging trends, approaches and challenges
Martínez-López, Francisco J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003760435
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Editorial: Marketing transformation to the new e-business environment
Martínez-López, Francisco J.; Sousa, Carlos M. P. - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 101-115
Persistent link: https://www.econbiz.de/10003760436
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Playing cat and mouse : consumer empowerment and marketing interactions on the internet
Rodríguez-Ardura, Inma; Martínez-López, Francisco J. - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 201-214
Persistent link: https://www.econbiz.de/10003760490