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The effects of promotion activities on consumers' purchase intention in chain convenience stores
Pai, Fan-Yun
;
Chen, Chien-Ping
;
Yeh, Tsu-Ming
; …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 413-432
Persistent link: https://www.econbiz.de/10011801592
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