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Trust and commitment-based satisfaction and the impact on specific investments, formalisation and opportunism
Mysen, Tore; Svensson, Göran; Lee, Tzong-ru - In: International journal of business excellence 4 (2011) 6, pp. 696-714
Persistent link: https://www.econbiz.de/10009505724
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Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
Lee, Tzong-ru; Choy, K. L.; Hsu, Min Chih; Cassia, Fabio - In: International journal of business excellence 11 (2017) 1, pp. 38-57
Persistent link: https://www.econbiz.de/10011710580
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RELQUAL in Taiwanese business relationships
Lee, Tzong-ru; Svensson, Göran; Mysen, Tore - In: International journal of business excellence 3 (2010) 4, pp. 433-451
Persistent link: https://www.econbiz.de/10008798921
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RELQUAL in Taiwanese business relationships
Lee, Tzong-ru; Svensson, Göran; Mysen, Tore - In: International journal of business excellence 3 (2010) 4, pp. 433-451
Persistent link: https://www.econbiz.de/10009888923
Cover Image
Trust and commitment-based satisfaction and the impact on specific investments, formalisation and opportunism
Mysen, Tore; Svensson, Goran; Lee, Tzong-ru - In: International journal of business excellence 4 (2011) 6, pp. 696-714
Persistent link: https://www.econbiz.de/10009888960