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~isPartOf:"International journal of business innovation and research"
~person:"Kalla, Supriya M."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
1
Consumer behaviour
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India
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Indian consumers
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Indien
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Personal banking
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Privatkundengeschäft
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customer engagement
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Customer engagement in the Indian retail banking sector : an exploratory study
Sondhi, Neena
;
Sharma, Baldev R.
;
Kalla, Supriya M.
- In:
International journal of business innovation and research
12
(
2017
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011712400
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