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Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal - In: International journal of business innovation and … 23 (2020) 3, pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
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Consumption of organic food products in Latin America : role of knowledge and emotions among women consumers
Rajagopal - In: International journal of business innovation and … 26 (2021) 4, pp. 406-423
Persistent link: https://www.econbiz.de/10012798588
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Influence of nostalgic behaviour on the consumption patterns of adults : a conceptual framework
Sotelo-Duarte, Manuel; Rajagopal - In: International journal of business innovation and … 35 (2024) 3, pp. 303-326
Persistent link: https://www.econbiz.de/10015339253