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~isPartOf:"International journal of consumer studies"
~person:"Chakravarty, Anindita"
~subject:"Markenführung"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha
;
Lawrence, Danae
;
Chakravarty, Anindita
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698
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