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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
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Emojis to conversion on social media
Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
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The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş; Taş, Işıl; Oğul, Irem Gürgah - In: International journal of consumer studies 40 (2016) 5, pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del; Ryan, Gerard; … - In: International journal of consumer studies 40 (2016) 5, pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
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A cross-national validation of a new retail customer equity model
Yoon, Sungjoon; Oh, Jong-Chul - In: International journal of consumer studies 40 (2016) 6, pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
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Black urban consumers' status consumption of clothing brands in the emerging South African market
Cronje, Adèle; Jacobs, Bertha; Retief, Arda - In: International journal of consumer studies 40 (2016) 6, pp. 754-764
Persistent link: https://www.econbiz.de/10011640363
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Consumer attitudes and loyalty towards private brands
Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Goldsmith, … - In: International journal of consumer studies 34 (2010) 3, pp. 339-348
Persistent link: https://www.econbiz.de/10003977562
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Influences of retail brand trust, off-line patronage, clothing involvement and website quality on online apparel shopping intention
Jones, Christie; Kim, Soyoung - In: International journal of consumer studies 34 (2010) 6, pp. 627-637
Persistent link: https://www.econbiz.de/10008736804
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Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847