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Personal values and the "country-of-origin effect" : the moderating role of consumers' demographics
Giraldi, Janaina de Moura Engracia
;
Ikeda, Ana Akemi
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 309-315
Persistent link: https://www.econbiz.de/10003850078
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