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Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
Pereira, Inês; Veludo-de-Oliveira, Tania Modesto - In: International journal of consumer studies 38 (2014) 3, pp. 297-306
Persistent link: https://www.econbiz.de/10010381438
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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Importance of blanket testing in promoting US beef for Japanese consumers
Ishida, Takashi; Ishikawa, Noriko; Fukushige, Mototsugu - In: International journal of consumer studies 34 (2010) 6, pp. 665-673
Persistent link: https://www.econbiz.de/10008736782
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The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour
Liao, Shu-ling; Shen, Yung-cheng; Chu, Chia-hsien - In: International journal of consumer studies 33 (2009) 3, pp. 274-284
Persistent link: https://www.econbiz.de/10003850065
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Some like it tailor-made : the effectiveness of personalized coupons for lower-calorie food choices at a university canteen
Nguyen, Minh T. T.; Emberger-Klein, Agnes; Menrad, Klaus - In: International journal of consumer studies 46 (2022) 3, pp. 744-762
Persistent link: https://www.econbiz.de/10013176920
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Public face and private thrift in Chinese consumer behaviour
Lin, Li; Xi, Dong; Lueptow, Richard M. - In: International journal of consumer studies 37 (2013) 5, pp. 538-545
Persistent link: https://www.econbiz.de/10009792195
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Online shopping among Chinese consumers : an exploratory investigation of demographics and value orientation
Wu, Lingfei; Cai, Yi; Liu, Dehuan - In: International journal of consumer studies 35 (2011) 4, pp. 458-469
Persistent link: https://www.econbiz.de/10009242103
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Traditional culture, political ideologies, materialism and luxury consumption in China
Sun, Gong; D'Alessandro, Steven; Johnson, Lester W. - In: International journal of consumer studies 38 (2014) 6, pp. 578-585
Persistent link: https://www.econbiz.de/10010509737
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Second-hand clothing consumption : a cross-cultural comparison between American and Chinese young consumers
Xu, Yingjiao; Chen, Yizhuo; Burman, Ritika; Zhao, Hongshan - In: International journal of consumer studies 38 (2014) 6, pp. 670-677
Persistent link: https://www.econbiz.de/10010510353
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The effect of cultural and psychological characteristics on the purchase behavior and satisfaction of electric vehicles : a comparative study of US and China
Song, Mee Ryoung; Chu, Wujin; Im, Meeja - In: International journal of consumer studies 46 (2022) 1, pp. 345-364
Persistent link: https://www.econbiz.de/10012808036