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Public face and private thrift in Chinese consumer behaviour
Lin, Li; Xi, Dong; Lueptow, Richard M. - In: International journal of consumer studies 37 (2013) 5, pp. 538-545
Persistent link: https://www.econbiz.de/10009792195
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A study of cross-border outshopping determinants : mediating effect of outshopping enjoyment
Guo, Chiquan; Wang, Yong Jian - In: International journal of consumer studies 33 (2009) 6, pp. 644-651
Persistent link: https://www.econbiz.de/10003907577
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901