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~isPartOf:"International journal of consumer studies"
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International journal of consumer studies
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The commercial impact of live streaming : a systematic literature review and future research agenda
Xu, Yujun
;
Kapitan, Sommer
;
Phillips, Megan
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2495-2527
Persistent link: https://www.econbiz.de/10014427338
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