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International journal of consumer studies
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When interruptions can boost sales : an on-line versus memory-based perspective
Xu, Lina
;
Niculescu, Mihai
;
Hyman, Michael R.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1733-1748
Persistent link: https://www.econbiz.de/10014335631
Saved in:
2
From parasocial interaction to parasocial relationship : a review and research agenda
Sheng, Jie
;
Kostyk, Alena
;
Chatzipanagiotou, Kalliopi
- In:
International journal of consumer studies
49
(
2025
)
2
,
pp. 1-32
Persistent link: https://www.econbiz.de/10015333875
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