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International journal of consumer studies
Journal of promotion management : innovations in planning and applied research
18
World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Journal of business research : JBR
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Journal of retailing and consumer services
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EuroMed journal of business
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Qualitative Market Research: An International Journal
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International journal of hospitality management
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International journal of management cases
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Journal of promotion management : JPM
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EuroMed Journal of Business
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Journal for international business and entrepreneurship development
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Cogent Business & Management
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Journal of travel and tourism marketing
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Premier reference source
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The journal of brand management : an international journal
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The journal of product & brand management
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Thunderbird international business review
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World Review of Entrepreneurship, Management and Sustainable Development
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Economic research
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International Journal of Tourism Research
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International journal of contemporary hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial challenges and social impacts of virtual and augmented reality
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Psychology & marketing
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Qualitative market research : an international journal
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Advances in computational intelligence and robotics (ACIR) book series
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Consumption culture in Europe : insight into the beverage industry
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Cross cultural management : an international journal
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of cross-cultural competence and management
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International Journal of Retail & Distribution Management
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International Journal of Wine Business Research
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International journal of business and globalisation : IJBG
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International journal of entrepreneurship and small business
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International journal of internet marketing and advertising : IJIMA
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International journal of retail & distribution management
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International journal of technology marketing : IJTMkt
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
2
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
3
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João
;
Eloy, Sara
; …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
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