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The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala
;
Filieri, Raffaele
;
Acikgoz, Fulya
;
Zollo, Lamberto
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 751-766
Persistent link: https://www.econbiz.de/10014250616
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