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Exploring the effective restaurant CrM ad : the moderating roles of advertising types and social causes

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Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?

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The best match-up of airline advertising endorsement and flight safety message

Kim, Seongseop; Wang, Kuo-Ching; Jhu, Wan-Ting; Gao, Yang - In: International journal of contemporary hospitality management 28 (2016) 11, pp. 2533-2552

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Revisiting the carry-over effects of advertising in franchise industries

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The cyclical effect of advertising : is reducing restaurant advertising appropriate in periods of economic contraction?

Park, Kwangmin; Jang, SoCheong Shawn - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1386-1408

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A holistic assessment of eWOM management effectiveness with agent-based modeling

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What makes consumers repeat consumption internet celebrity restaurant?

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From trash to cash : the effect of product construal and benefit appeals on consumer evaluations of rescued meals

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A model of a patron's innovativeness formation toward a chain restaurant brand

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