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Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation
Deane, Jason K.; Rees, Loren Paul; Rakes, Terry R. - In: International journal of electronic business 9 (2011) 3, pp. 271-291
Persistent link: https://www.econbiz.de/10009375614
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The effects of comparison shopping behaviour on dynamic pricing strategy selection in an agent-enabled e-market
Hertweck, Bryan M.; Rakes, Terry R.; Rees, Loren Paul - In: International journal of electronic business 7 (2009) 2, pp. 149-169
Persistent link: https://www.econbiz.de/10003857557
Cover Image
The effects of comparison shopping behaviour on dynamic pricing strategy selection in an agent-enabled e-market
Hertweck, Bryan M.; Rakes, Terry R.; Rees, Loren Paul - In: International journal of electronic business 7 (2009) 2, pp. 149-169
Persistent link: https://www.econbiz.de/10009851622
Cover Image
Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation
Deane, Jason K.; Rees, Loren P.; Rakes, Terry R. - In: International journal of electronic business 9 (2011) 3, pp. 271-291
Persistent link: https://www.econbiz.de/10009851682