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The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
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Contextual Marketing and Customer-Orientation Strategy for E-Commerce: An Empirical Analysis
Luo, Xueming; Seyedian, Mojtaba - In: International journal of electronic commerce : IJEC 8 (2003) 2, pp. 95-118
Persistent link: https://www.econbiz.de/10006025321