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Determinants of e-commerce strategy in franchising : a resource-based view
Perrigot, Rozenn; Pénard, Thierry - In: International journal of electronic commerce : IJEC 17 (2012/13) 3, pp. 109-130
Persistent link: https://www.econbiz.de/10009745718
Cover Image
Determinants of E-Commerce Strategy in Franchising: A Resource-Based View
Perrigot, Rozenn; Pénard, Thierry - In: International journal of electronic commerce : IJEC 17 (2013) 3, pp. 109-130
Persistent link: https://www.econbiz.de/10010094285