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Informational and Relational Influences on Electronic Word of Mouth: An Empirical Study of an Online Consumer Discussion Forum
Shih, Hung-pin; Lai, Kee-hung; Cheng, T. - In: International journal of electronic commerce : IJEC 17 (2013) 4, pp. 137-166
Persistent link: https://www.econbiz.de/10010132635
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Informational and relational influences on electronic word of mouth : an empirical study of an online consumer discussion forum
Shih, Hung-pin; Lai, Kee-hung; Cheng, T. C. E. - In: International journal of electronic commerce : IJEC 17 (2012/13) 4, pp. 137-165
Persistent link: https://www.econbiz.de/10009767382