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The influence of social presence on customer intention to reuse online recommender systems : the roles of personalization and product type
Choi, Jaewon; Lee, Hong Joo; Kim, Yong-cheol - In: International journal of electronic commerce : IJEC 16 (2011/12) 1, pp. 129-153
Persistent link: https://www.econbiz.de/10009384790
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The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type
Choi, Jaewon; Lee, Hong; Kim, Yong - In: International journal of electronic commerce : IJEC 16 (2011) 1, pp. 129-155
Persistent link: https://www.econbiz.de/10009799303