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~isPartOf:"International journal of electronic commerce : IJEC"
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International journal of electronic commerce : IJEC
MERCATI E COMPETITIVITÀ
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites
Pagani, Margherita
;
Mirabello, Alessandra
- In:
International journal of electronic commerce : IJEC
16
(
2011
)
2
,
pp. 41-69
Persistent link: https://www.econbiz.de/10009812019
Saved in:
2
The influence of personal and social-interactive engagement in social TV Web sites
Pagani, Margherita
;
Mirabello, Alessandra
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
2
,
pp. 41-67
Persistent link: https://www.econbiz.de/10009488559
Saved in:
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