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Impact of demographics on online buying behaviour towards different products
Sakkthivel, A. M. - In: International journal of electronic finance : IJEF 3 (2009) 3, pp. 284-296
Persistent link: https://www.econbiz.de/10003889533
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Influence of internet on online buyer involvement towards buying different products and services
Sakkthivel, A. M. - In: International journal of electronic finance : IJEF 4 (2010) 2, pp. 171-189
Persistent link: https://www.econbiz.de/10003991264
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Modelling the impact of internal and external variables on consumer durables in a matured marketing environment
Sakkthivel, A. M. - In: International journal of electronic finance : IJEF 5 (2011) 4, pp. 316-332
Persistent link: https://www.econbiz.de/10009380204
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Empirical investigation on consumer purchase intentions in a growing competitive marketing environment
Sakkthivel, A. M.; Rajev, M. K. G. - In: International journal of electronic finance : IJEF 6 (2012) 3/4, pp. 285-297
Persistent link: https://www.econbiz.de/10009705757