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Special issue: Technological entrepreneurship : opportunity for high growth firms
Leitão, João (contributor) - 2011
Persistent link: https://www.econbiz.de/10009423228
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Strategic coopetition of global brands : a game theory approach to 'Nike + iPod Sport Kit' co-branding
Rodrigues, Flávio; Souza, Victoria; Leitão, João - In: International journal of entrepreneurial venturing 3 (2011) 4, pp. 435-455
Persistent link: https://www.econbiz.de/10009424150
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Technological entrepreneurship: opportunity for high growth firms
Leitão, João (contributor) - In: International journal of entrepreneurial venturing 3,4 (2011)
Persistent link: https://www.econbiz.de/10009677768
Cover Image
Strategic coopetition of global brands : a game theory approach to 'Nike + iPod Sport Kit' co-branding
Rodrigues, Flávio; Souza, Victoria; Leitão, João - In: International journal of entrepreneurial venturing 3 (2011) 4, pp. 435-455
Persistent link: https://www.econbiz.de/10009889896