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How franchiser and franchisee relationships affect franchisees' satisfaction? : the importance of fairness, communication and trust as ethical bases of relationship marketing
Dubost, Nathalie; Guilloux, Véronique; Kalika, Michel; … - In: International journal of entrepreneurship and small business 6 (2008) 1, pp. 155-172
Persistent link: https://www.econbiz.de/10009867736
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How franchiser and franchisee relationships affect franchisees' satisfaction? : the importance of fairness, communication and trust as ethical bases of relationship marketing
Dubost, Nathalie; Guilloux, Véronique; Kalika, Michel; … - In: International journal of entrepreneurship and small business 6 (2008) 1, pp. 155-172
Persistent link: https://www.econbiz.de/10003717998