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How franchiser and franchisee relationships affect franchisees' satisfaction? : the importance of fairness, communication and trust as ethical bases of relationship marketing
Dubost, Nathalie; Guilloux, Véronique; Kalika, Michel; … - In: International journal of entrepreneurship and small business 6 (2008) 1, pp. 155-172
Persistent link: https://www.econbiz.de/10009867736
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How franchiser and franchisee relationships affect franchisees' satisfaction? : the importance of fairness, communication and trust as ethical bases of relationship marketing
Dubost, Nathalie; Guilloux, Véronique; Kalika, Michel; … - In: International journal of entrepreneurship and small business 6 (2008) 1, pp. 155-172
Persistent link: https://www.econbiz.de/10003717998
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Does psychological profile have something to do with satisfaction? : a French retailing franchisees study
Guilloux, Véronique; Gauzente, Claire - In: International journal of entrepreneurship and small business 11 (2010) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10009867896
Cover Image
Does psychological profile have something to do with satisfaction? : a French retailing franchisees study
Guilloux, Véronique; Gauzente, Claire - In: International journal of entrepreneurship and small business 11 (2010) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10008647373