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International journal of forecasting
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The integration of forecasting and strategic planning
Capon, Noel
- In:
International journal of forecasting
1
(
1985
)
2
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pp. 123-133
Persistent link: https://www.econbiz.de/10001033948
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Strategic marketing forecasting, market segment selection and firm performance
Capon, Noel
- In:
International journal of forecasting
10
(
1994
)
2
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pp. 339-352
Persistent link: https://www.econbiz.de/10001172398
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