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Forecasting television ratings
Danaher, Peter J.; Dagger, Tracey S.; Smith, Michael S. - In: International journal of forecasting 27 (2011) 4, pp. 1215-1240
Persistent link: https://www.econbiz.de/10009316791
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Comparing naive with econometric market share models when competitors' actions are forecast
Danaher, Peter J. - In: International journal of forecasting 10 (1994) 2, pp. 287-294
Persistent link: https://www.econbiz.de/10001172403
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Predicitve accuracy of simple versus complex econometric market share models : theoretical and empirical results
Danaher, Peter J. - In: International journal of forecasting 8 (1992) 4, pp. 613-626
Persistent link: https://www.econbiz.de/10001135283
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Using a nested logit model to forecast television ratings
Danaher, Peter J.; Dagger, Tracey - In: International journal of forecasting 28 (2012) 3, pp. 607-622
Persistent link: https://www.econbiz.de/10009659899
Cover Image
Forecasting television ratings
Danaher, Peter J.; Dagger, Tracey S.; Smith, Michael S. - In: International journal of forecasting 27 (2011) 4, pp. 1215-1241
Persistent link: https://www.econbiz.de/10009290376
Cover Image
Using a nested logit model to forecast television ratings
Danaher, Peter; Dagger, Tracey - In: International journal of forecasting 28 (2012) 3, pp. 607-623
Persistent link: https://www.econbiz.de/10009983787