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When do purchase intentions predict sales?
Morwitz, Vicki G.; Steckel, Joel H.; Gupta, Alok - In: International journal of forecasting 23 (2007) 3, pp. 347-364
Persistent link: https://www.econbiz.de/10003567873
Cover Image
When do purchase intentions predict sales?
Morwitz, Vicki G.; Steckel, Joel H.; Gupta, Alok - In: International journal of forecasting 23 (2007) 3, pp. 347-364
Persistent link: https://www.econbiz.de/10007767633
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Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
Armstrong, J.Scott; Morwitz, Vicki G.; Kumar, V. - In: International journal of forecasting 16 (2000) 3, pp. 383-398
Persistent link: https://www.econbiz.de/10006982881