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Virtuelle Stimuli für Kundente...
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Beziehungsmarketing
289
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289
Consumer behaviour
181
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140
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Kuß, Alfred
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Han, Heesup
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Kollmann, Tobias
14
Homburg, Christian
12
Kreutzer, Ralf T.
11
Jang, Soocheong
10
Hyun, Sunghyup Sean
9
Mattila, Anna S.
9
Wirtz, Bernd W.
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Tomczak, Torsten
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Qu, Hailin
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Ryu, Kisang
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So, Kevin Kam Fung
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Song, Hak-jun
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Tanford, Sarah
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Yu, Jongsik
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Altendorfer, Otto
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Berekoven, Ludwig
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Blind, Julia
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3
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International journal of hospitality management
Lehrbuch
SpringerLink / Bücher
1,618
Journal of business research : JBR
876
Journal of retailing and consumer services
640
Industrial marketing management : the international journal for industrial and high-tech firms
551
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The journal of product innovation management : an international publication of the Product Development & Management Association
367
Gabler Edition Wissenschaft
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Europäische Hochschulschriften / 5
256
The journal of business & industrial marketing
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The journal of services marketing
232
Journal of the Academy of Marketing Science
208
The service industries journal
203
Technological forecasting & social change : an international journal
198
International journal of production research
197
Journal of strategic marketing
192
Management science : journal of the Institute for Operations Research and the Management Sciences
192
International journal of product development : IJPD
173
International journal of production economics
172
International journal of innovation management
165
Journal of marketing
163
European journal of operational research : EJOR
158
International journal of electronic customer relationship management : IJECRM
151
Journal of economic theory
150
European Journal of Marketing
149
Psychology & marketing
138
NBER working paper series
137
Tourism management : research, policies, practice
137
Working paper / National Bureau of Economic Research, Inc.
136
Marketing intelligence & planning
130
The journal of product & brand management
130
Cogent business & management
127
Journal of Business & Industrial Marketing
127
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
126
IEEE transactions on engineering management : EM
126
Theory and decision : an international journal for multidisciplinary advances in decision science
126
International journal of contemporary hospitality management
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ECONIS (ZBW)
484
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1
Contingent effects of close relationships with suppliers upon independent restaurant product development : a social capital perspective
Cho, Meehee
;
Bonn, Mark Andrew
;
Giunipero, Larry
; …
- In:
International journal of hospitality management
67
(
2017
),
pp. 154-162
Persistent link: https://www.econbiz.de/10011785186
Saved in:
2
Customer value cocreation behaviors in hospitality : antecedents and mediators
Yen, Chang-Hua
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310682
Saved in:
3
Beziehungsmarketing
: Gestaltung nachhaltiger Geschäftsbeziehungen - Grundlagen und Praxis
Grunwald, Guido
;
Schwill, Jürgen
-
2017
Persistent link: https://www.econbiz.de/10011419709
Saved in:
4
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014013032
Saved in:
5
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2017
-
6., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011642787
Saved in:
6
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen ; [Bachelor geeignet!]
Foscht, Thomas
;
Swoboda, Bernhard
-
2007
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003438066
Saved in:
7
Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
Saved in:
8
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
-
2011
-
4., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10008990639
Saved in:
9
Enhancing the customer experience with virtual and augmented reality : the impact of content and device type
Orús, Carlos
;
Ibáñez-Sánchez, Sergio
;
Flavián …
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013198479
Saved in:
10
Augmented reality enhanced experiences in restaurants : scale development and validation
Ali, Faizan
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013185271
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