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Strategic application of events
Crowther, Phil - In: International journal of hospitality management 29 (2010) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus; Liang, Sai; Law, Rob; Sun, Wenjun - In: International journal of hospitality management 77 (2019), pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
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Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon; Lee, Choong-Ki; Back, Ki-Joon; Schmitt, Achim - In: International journal of hospitality management 81 (2019), pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea - In: International journal of hospitality management 88 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan; Choe, Yunseon; Song, Hak-jun - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik; Lee, Seoki - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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Managing the service brand value of the hotel industry in an emerging market
Chang, Hsiao-Ping; Ma, Chun-Chieh - In: International journal of hospitality management 47 (2015), pp. 1-13
Persistent link: https://www.econbiz.de/10011312556
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Internal branding process : exploring the role of mediators in top management's leadership-commitment relationship
Terglav, Katja; Ruzzier, Maja Konečnik; Kase, Robert - In: International journal of hospitality management 54 (2016), pp. 1-11
Persistent link: https://www.econbiz.de/10011473702