Narrow search
Showing 1 - 10 of 977
Cover Image
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Cover Image
Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: International journal of hospitality management 85 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
Cover Image
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Cover Image
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook; Jang, Soocheong (Shawn) - In: International journal of hospitality management 108 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Cover Image
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon; Hwang, Yoo Hee; Gim, Jaehee; Cheng, Yuqiao - In: International journal of hospitality management 116 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Cover Image
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong (Shawn) - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Cover Image
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny - In: International journal of hospitality management 114 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Cover Image
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa; Loureiro, Sandra Maria Correia - In: International journal of hospitality management 114 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Cover Image
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo; Choe, Ja Young; Kim, Heather Markham; … - In: International journal of hospitality management 99 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Cover Image
This hotel is family-run! : enabling positive consumer response via perceived hospitableness
Scholl-Grissemann, Ursula; Kallmünzer, Andreas; … - In: International journal of hospitality management 99 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10013328037