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The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley A.; … - In: International journal of hospitality management 34 (2013), pp. 31-41
Persistent link: https://www.econbiz.de/10010121489
Cover Image
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: International journal of hospitality management 34 (2013), pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
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How to win the consumer's heart? : exploring appraisal determinants of consumer pre-consumption emotions
Le Dung; Pratt, Marlene; Wang, Ying; Scott, Noel; … - In: International journal of hospitality management 88 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293951