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Advertising
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International journal of industrial organization
Journal of advertising research
402
Journal of advertising : official publication of the American Academy of Advertising
302
International journal of advertising : the quarterly review of marketing communications
274
Journal of business research : JBR
263
International journal of advertising : the review of marketing communications
231
Journal of marketing communications
224
Journal of advertising
159
Journal of promotion management : JPM
145
Psychology & marketing
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
123
Journal of retailing and consumer services
109
European journal of marketing : EJM
107
Journal of marketing research : JMR
102
SpringerLink / Bücher
96
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing
89
International journal of internet marketing and advertising : IJIMA
84
Marketing : ZFP ; journal of research and management
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of current issues and research in advertising : JCIRA
75
European journal of operational research : EJOR
73
NBER working paper series
73
Marketing letters : a journal of research in marketing
72
Journal of historical research in marketing
71
Jahrbuch der Absatz- und Verbrauchsforschung
70
Health marketing quarterly
67
Working paper / National Bureau of Economic Research, Inc.
62
Journal of current issues and research in advertising
59
Journal of consumer research : JCR ; an interdisciplinary bimonthly
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
NBER Working Paper
56
Business horizons
51
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
50
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
49
Young consumers : insight and ideas for responsible marketers
47
Europäische Hochschulschriften / 5
43
Journal of global marketing
42
Markenartikel : das Magazin für Markenführung
42
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ECONIS (ZBW)
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1
Net Neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna
;
Russo, Antonio
- In:
International journal of industrial organization
43
(
2015
),
pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
Saved in:
2
Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich
;
Song, Minjae
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
Saved in:
3
The economics of advertising and privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
Saved in:
4
Informing the uninformed : how drug advertising affects check-up visits
Hosken, Daniel S.
;
Wendling, Brett
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
Saved in:
5
Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
Saved in:
6
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
7
Buyer-supplier interaction, asset specificity, and product choice
Erkal, Nisvan
- In:
International journal of industrial organization
25
(
2007
)
5
,
pp. 988-1010
Persistent link: https://www.econbiz.de/10003575080
Saved in:
8
Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
Saved in:
9
Follow the money : online piracy and self-regulation in the advertising industry
Batikas, Michail
;
Claussen, Jörg
;
Peukert, Christian
- In:
International journal of industrial organization
65
(
2019
),
pp. 121-151
Persistent link: https://www.econbiz.de/10012321131
Saved in:
10
Consumer referrals
Arbatskaya, Maria
;
Konishi, Hideo
- In:
International journal of industrial organization
48
(
2016
),
pp. 34-58
Persistent link: https://www.econbiz.de/10011653845
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