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Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry
Scott Morton, Fiona - In: International journal of industrial organization 18 (2000) 7, pp. 1085-1104
Persistent link: https://www.econbiz.de/10001498868
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Media substitution and economies of scale in advertising
Seldon, Barry J.; Jewell, R. Todd; O'Brien, Daniel M. - In: International journal of industrial organization 18 (2000) 8, pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
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Strategic segmentation of a market
Roy, Santanu - In: International journal of industrial organization 18 (2000) 8, pp. 1279-1290
Persistent link: https://www.econbiz.de/10001527334
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Competition in a duopoly with sticky price and advertising
Piga, Claudio A. - In: International journal of industrial organization 18 (2000) 4, pp. 595-614
Persistent link: https://www.econbiz.de/10001485460
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Quality uncertainty and informative advertising
Moraga-González, José Luis - In: International journal of industrial organization 18 (2000) 4, pp. 615-640
Persistent link: https://www.econbiz.de/10001485462
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Incumbent firms ́response to entry : price, advertising, and new product introduction
Thomas, Louis A. - In: International journal of industrial organization 17 (1999) 4, pp. 527-555
Persistent link: https://www.econbiz.de/10001382166
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Persuasive advertising in Hotellingś model of product differentiation
Bloch, Francis; Manceau, Delphine - In: International journal of industrial organization 17 (1999) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10001387115
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Advertising and pricing to deter or accommodate entry when demand is unknown : comment
Albæk, Svend - In: International journal of industrial organization 12 (1994) 1, pp. 83-87
Persistent link: https://www.econbiz.de/10001155700
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How to sell a pickup truck : 'beat-or-pay' advertisements as facilitating devices
Baye, Michael R. - In: International journal of industrial organization 12 (1994) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10001155711
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Informative advertising and product match
Meurer, Michael J. - In: International journal of industrial organization 12 (1994) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10001155712