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How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad; Peng, Hui; Akram, Umair; Akram, Zubair; … - In: International journal of information systems and change … 10 (2018) 4, pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
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Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad; Peng, Hui; Akram, Umair - In: International journal of information systems and change … 10 (2018) 2, pp. 101-122
Persistent link: https://www.econbiz.de/10011978999