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Developing what customers really need : involving customers in innovations

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Persistent link: https://www.econbiz.de/10009668305

Mindful and mindless anthropomorphism : how to facilitate consumer comprehension towards new products

Esfahani, Mona Seyed; Reynolds, Nina; Ashleigh, Melanie - In: International journal of innovation and technology … 17 (2020) 3, pp. 2050016-1-2050016-39

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Involving lead users in innovation : a structured summary of research on the lead user method

Brem, Alexander; Bilgram, Volker; Gutstein, Adele - In: International journal of innovation and technology … 15 (2018) 3, pp. 1850022-1-27

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Social media for identifying lead users? : insights into lead users' social media habits

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