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~isPartOf:"International journal of innovation management"
~person:"Obal, Michael W."
~subject:"Marketing management"
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The role of market knowledge type on product
innovation
performance
Petrovici, Dan
;
Obal, Michael W.
;
Walton, Bryn
;
Fearne, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050046-1-2050046-30
Persistent link: https://www.econbiz.de/10012271448
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