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~isPartOf:"International journal of innovation science"
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Can the marketing innovation of purpose branding make brands meaningful and relevant?
Narayanan, Sajith
;
Das, Jyoti Ranjan
- In:
International journal of innovation science
14
(
2022
)
3/4
,
pp. 519-536
Persistent link: https://www.econbiz.de/10013375168
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