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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
The journal of product & brand management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marken im Einfluss des Internet : Markendialog März 2009
3
Marketing : ZFP ; journal of research and management
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Contemporary research in e-marketing ; 2
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of management and marketing research : IJMMR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Marketing intelligence & planning
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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Schriften zu Marketing und Management
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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Asia Pacific journal of marketing and logistics
1
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Challenges and trends in modern banking
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China-focused cases : selected winners of the CEIBS global case contest
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Health marketing quarterly
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International journal of contemporary hospitality management
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ECONIS (ZBW)
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1
Anti-branding on the
internet
Krishnamurthy, Sandeep
;
Kucuk, S. Umit
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1119-1126
Persistent link: https://www.econbiz.de/10003897391
Saved in:
2
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
3
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
4
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
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