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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Destinationsmanagement"
~subject:"Marketingmanagement"
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Destinationsmanagement
Marketingmanagement
Brand image
101
Markenimage
101
Brand management
83
Markenführung
83
Consumer behaviour
72
Konsumentenverhalten
72
Internet marketing
35
Online-Marketing
35
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28
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social media
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purchase intention
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Brand extension
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brand image
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Alex, N. Joji
1
El-Deeb, Sara
1
Gammoh, Bashar S.
1
Jeong, Hyun Ju
1
Kim, Jihye
1
Kumari, Shyama
1
Mathupayas Thongmak
1
Ordanini, Andrea
1
Pham, Phuoc H. M.
1
Rubera, Gaia
1
Sabari Shankar R.
1
Sagar, Talluri Prashanth Vidya
1
Shankar, R. Sabari
1
Shayeb, Mirna El
1
Siraj, Sadaf
1
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International journal of internet marketing and advertising : IJIMA
The IUP journal of brand management : IJBRM
Tourism management : research, policies, practice
58
Journal of travel and tourism marketing
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
49
Journal of business research : JBR
43
Tourism analysis : an interdisciplinary tourism & hospitality journal
29
Tourism management perspectives : TMP
28
Journal of destination marketing & management
25
The journal of product & brand management
23
Journal of vacation marketing
22
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Cogent business & management
13
Journal of retailing and consumer services
13
Journal of vacation marketing : an international journal
13
Tourism review
12
Journal of hospitality and tourism insights
11
Journal of marketing communications
11
Journal of the Academy of Marketing Science
11
Tourism and hospitality research : THR
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of hospitality marketing & management
10
Journal of marketing management : MM
10
Journal of strategic marketing
10
Marketing intelligence & planning
10
Journal of marketing
9
Theoretical and applied economics : GAER review
9
International journal of leisure and tourism marketing : IJLTM
8
Journal of promotion management : innovations in planning and applied research
8
Tourism review : the official journal of the AIEST
7
Asia Pacific journal of marketing and logistics
6
European research studies
6
Journal of global marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
The marketing review
6
Administrative Sciences : open access journal
5
International journal of contemporary hospitality management
5
International marketing review
5
International review on public and non-profit marketing
5
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ECONIS (ZBW)
10
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1
Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity
Ordanini, Andrea
;
Rubera, Gaia
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10003560099
Saved in:
2
An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
Saved in:
3
Vodafone's ZooZoo campaign : brand communication strategies
Sagar, Talluri Prashanth Vidya
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
2
,
pp. 61-82
Persistent link: https://www.econbiz.de/10009295577
Saved in:
4
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
Saved in:
5
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
6
Destination personality and destination image : a literature review
Shankar, R. Sabari
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
4
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011987798
Saved in:
7
The impact of tourists' sociodemographic characteristics on perceived destination image
Sabari Shankar R.
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012102910
Saved in:
8
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
9
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
10
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
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