Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Semiparametric multinomial log...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
94
Social web
94
Advertising effects
52
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Virales Marketing
42
Brand image
39
Markenimage
39
Advertising
38
Werbung
38
social media
34
E-commerce
27
Electronic Commerce
27
Website
21
Confidence
18
Vertrauen
18
Brand
16
Markenartikel
16
purchase intention
15
Internet
13
Marketing management
13
Marketingmanagement
13
consumer behaviour
13
India
11
Indien
11
Innovation adoption
11
Innovationsakzeptanz
11
Mobile communications
11
Mobilkommunikation
11
Customer satisfaction
10
more ...
less ...
Online availability
All
Undetermined
38
Type of publication
All
Article
52
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Language
All
English
52
Author
All
Kwon, Eun Sook
2
Moschis, George P.
2
Acikgoz, Fulya
1
Aghniadi
1
Alexandrovskiy, Sergey
1
Alvarez-Altamirano, Katerina
1
Amoako, George Kofi
1
An, Soontae
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Bae, Young Han
1
Bakr, Yousra
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Barrichello, Alcides
1
Bayrak Meydanoğlu, Ela Sibel
1
Bolat, Elvira
1
Burnaz, Sebnem
1
Böhm, Stephan
1
Chan, Terri H.
1
Chaudhary, Monica
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Costa, Renato J. Lopes da
1
Culqui-Salazar, Raul Enrique
1
Dankwa, Dan Duku
1
De Cicco, Roberta
1
Dias, Álvaro Lopes
1
Dodoo, Naa Amponsah
1
Doe, Joshua Kofi
1
Duffett, Rodney Graeme
1
Foreman, Jeffrey
1
Gautam, Omvir
1
Ghouse, Suhail M.
1
Giovanis, Apostolos
1
Guerreiro, João Pedro Silva Martins
1
Güngör, Ayşegül Sağkaya
1
Han, Kyoo-Hoon
1
Hatzithomas, Leonidas
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
138
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
92
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
64
Journal of promotion management : JPM
63
Journal of advertising research
55
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
35
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
27
Marketing : ZFP ; journal of research and management
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Cogent business & management
15
International journal of sports marketing & sponsorship
15
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia
;
Foreman, Jeffrey
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
4
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
5
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
8
The effect of online video advertising design on online shopping goals : an experiment based on gender (case study: DigiKala Company)
Moharrami, Morteza
;
Tahmasebi, Faramarz
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10012105488
Saved in:
9
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
10
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
