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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Theories of Islamic marketing
Alserhan, Baker Ahmad; Althawadi, Othman Mohammed; … - In: International journal of islamic marketing and branding 1 (2016) 4, pp. 297-304
Persistent link: https://www.econbiz.de/10011672594
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A conceptual analysis of halal beef value chain and market potential in Nigeria
Kuka, Musa Gambo Kasuwar; Jakada, Balarabe A. - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 113-122
Persistent link: https://www.econbiz.de/10011720993
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Islamic marketing and branding : thinking outside the box
Boulanouar, Aisha Wood - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 123-130
Persistent link: https://www.econbiz.de/10011546794
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Towards a curriculum and pedagogy in Islamic marketing
Koku, Paul Sergius; Jusoh, Osman - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 149-159
Persistent link: https://www.econbiz.de/10011546900
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The brand of "hijabers" between marketability and Islamic identity
Aloui, Narjess; Amdouni, Cyrine - In: International journal of islamic marketing and branding 3 (2018) 4, pp. 341-352
Persistent link: https://www.econbiz.de/10012051030
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Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands
Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 83-103
Persistent link: https://www.econbiz.de/10011979897
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Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
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Pedagogical reflections on Islamic marketing education in business schools : a sample outline
El-Bassiouny, Noha - In: International journal of islamic marketing and branding 2 (2017) 3, pp. 247-254
Persistent link: https://www.econbiz.de/10011858513
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Marketing to the educated Muslim woman
Kuswadi, Nauar; Jaafar, Ameena; Nurhafihz Bin Noor - In: International journal of islamic marketing and branding 2 (2017) 2, pp. 156-169
Persistent link: https://www.econbiz.de/10011803296