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Positioning of Universities in the Marketplace: An Illustration of Two Analytic Techniques
Shemwell, Donald J.; Yavas, Ugur - In: International journal of management 13 (1996) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10007001360
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Using the Factor Congruency Technique to Assess the Attributes People Employ in Deciding Where to Live
Yavas, Ugur; Riecken, Glen - In: International journal of management 20 (2003) 2, pp. 202-208
Persistent link: https://www.econbiz.de/10006968153
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The Attitudes of Donors and Non-Donors to the March of Dimes Charity in the United States: A Case Study in Non-Profit Marketing
Riecken, Glen; Yavas, Ugur - In: International journal of management 22 (2005) 4, pp. 572-581
Persistent link: https://www.econbiz.de/10006956690