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~isPartOf:"International journal of management concepts and philosophy : IJMCP"
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Introducing the concept of wishful thinking in entrepreneurial marketing : a semantic analysis and research propositions
Reyes-Mercado, Pável
;
Larios Hernández, Guillermo Jesús
- In:
International journal of management concepts and …
14
(
2021
)
3
,
pp. 224-243
Persistent link: https://www.econbiz.de/10012671188
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