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Investing time wisely : enhancing brand awareness through stakeholder engagement in the service sector
Mattera, Marina
;
Baena, Verónica
;
Cerviño, Julio
- In:
International journal of management practice : IJMP
7
(
2014
)
2
,
pp. 1126-143
Persistent link: https://www.econbiz.de/10010402803
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