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Exploring the antecedents of marketing-operations interface quality and competitive aggressiveness
Jha, Sumi; Bhattacharyya, Som Sekhar - In: International journal of management practice : IJMP 11 (2018) 2, pp. 218-232
Persistent link: https://www.econbiz.de/10011860752
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Deliberations on strategic aspects of corporatate communication from the Indian Sanātana perspective
Mehta, Nikhil; Bhattacharyya, Som Sekhar - In: International journal of management practice : IJMP 6 (2013) 4, pp. 374-397
Persistent link: https://www.econbiz.de/10010338398
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Promotion of green products on Facebook : insights from millennials
Pandey, Neeraj; Jha, Sumi; Gaganpreet Singh - In: International journal of management practice : IJMP 13 (2020) 3, pp. 275-294
Persistent link: https://www.econbiz.de/10012253717