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The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
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Cultural appropriation and the country of origin effect
Suh, Yong Gu; Hur, Jungyun; Davies, Gary - In: Journal of business research : JBR 69 (2016) 8, pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826
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Investor regret, share performance and the role of corporate agreeableness
Vohra, Shalini; Davies, Gary - In: Journal of business research : JBR 110 (2020), pp. 306-315
Persistent link: https://www.econbiz.de/10012237857
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Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
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Public sector corporate branding and customer orientation
Whelan, Susan; Davies, Gary; Walsh, Margaret; Bourke, Rita - In: Journal of business research : JBR 63 (2010) 11, pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
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Gifts and gifting
Davies, Gary; Whelan, Susan; Walsh, Margaret; Foley, Anthony - In: International journal of management reviews : IJMR 12 (2010) 4, pp. 413-434
Persistent link: https://www.econbiz.de/10008758500
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Universal differences in advertising avoidance behavior: A cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10008272389
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Universal differences in advertising avoidance behavior: A cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-955
Persistent link: https://www.econbiz.de/10008878833
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Public sector corporate branding and customer orientation
Whelan, Susan; Davies, Gary; Walsh, Margaret; Bourke, Rita - In: Journal of business research : JBR 63 (2010) 11, pp. 1164-1172
Persistent link: https://www.econbiz.de/10008640043
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Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Zsófia; Thiesbrummel, Christoph; Henneberg, Stephan - In: Journal of business research : JBR 68 (2015) 3, pp. 723-734
Persistent link: https://www.econbiz.de/10010496140