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Market-driven modularity : design method developed under a design science paradigm
Gauss, Leandro; Lacerda, Daniel Pacheco; Miguel, Paulo … - In: International journal of production economics 246 (2022), pp. 1-27
Persistent link: https://www.econbiz.de/10013209968
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Analyzing the returns of the first transaction satisfaction on intention to purchase and willingness to pay : evidence for new food products
Tudoran, Ana Alina; Olsen, Svein O. - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 372-386
Persistent link: https://www.econbiz.de/10011695158
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Axiomatic design application for minimising the difficulties of QFD usage
Carnevalli, José Antonio; Miguel, Paulo Augusto Cauchick; … - In: International journal of production economics 125 (2010) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003974436
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Satisfaction strength and intention to purchase a new product
Tudoran, Ana Alina; Olsen, Svein O.; Dopico, Domingo C. - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 391-405
Persistent link: https://www.econbiz.de/10009668417